Content that makes a splash
Audience & User Research, Brand Communication and Content
Case studies
Paddle: Elevating content for a category leader
Paddle is one of the fastest growing Fintech businesses in the UK. As a content specialist I've been part of a content team central to their marketing growth over the last 16 months.
Here I've worked side-by-side with product and commercial, delivering dynamic content experiences across web & social channels. Through the power of web, written word and video I've created brand assets that actually move the needle and build pipeline for the team.
Activpayroll: Transforming a b2b web-experience
Activpayroll, one of the worlds largest payroll providers, came with a simple brief - honour the new brand, create a fresh website and improve conversions. The complexity of the business, the C-suite team I would work alongside and the vast responsibility I took would make this project my most challenging and rewarding to date.
Role included co-operating with brand & design agency Fluid to decide on brand guidelines, honouring these with new web-copy and a fresh site-design , as well as formulating unique brand assets that would go above and beyond the original brief's goals.
Karman Digital: Overseeing a brand overhaul
Creating new overarching comms, helping with the aesthetic brand renewal and leading the new web-project for Karman Digital.
As well as taking part in workshops with department leads and board members I formulated a new ‘Message House’ - a tool I use to create the foundation of a brand's marketing comms. This project also offered me the chance to lead competitor site audits and competitor site user testing.
Stratus Audio: Creating a platform for electronic music exploration
Stratus Audio is a blog, social media archive and party series.
Created the brand, developed the CMS, ensured brand cohesion across touch-points. Wrote tonnes of cool blogs and, perhaps most importantly, threw a few really good parties.
