Content that makes a splash
Audience & User Research, Brand Communication and Content
Case studies
Paddle
Paddle is one of the fastest growing Fintech businesses in the UK. As a content specialist I've been central to their marketing growth over the last 16 months.
Here I've worked side-by-side with product and commercial, delivering dynamic content experiences across channels. Through the power of web, written word and video I've created brand assets that actually move the needle and build pipeline for the team.
Activpayroll: Transforming a b2b web-experience
Activpayroll, one of the worlds largest payroll providers, came with a simple brief - honour the new brand, create a fresh website and improve conversions. The complexity of the business, the C-suite team I would work alongside and the vast responsibility I took would make this project my most challenging and rewarding to date.
Role included co-operating with brand & design agency Fluid to decide on brand guidelines, honouring these with new web-copy and a fresh site-design , as well as formulating unique brand assets that would go above and beyond the original brief's goals.
Karman Digital, overseeing a brand overhaul
Creating new overarching comms, helping with the aesthetic brand renewal and leading the new web-project for Karman Digital.
As well as taking part in workshops with department leads and board members I formulated a new ‘Message House’ - a tool I use to create the foundation of a brand's marketing comms. This project also offered me the chance to lead competitor site audits and competitor site user testing.
Stratus Audio: Creating a platform for electronic music exploration
Stratus Audio is a blog, social media archive and party series.
Created the brand, developed the CMS, ensured brand cohesion across touch-points. Wrote tonnes of cool blogs and, perhaps most importantly, threw a few really good parties.
